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Advertising and Marketing
IAG advertises worldwide in three strategic venues.
- IAG markets in print media via generic, business-for-sale advertising in major financial, business and trade publications for qualified buyers and investors. This advertising reaches 100 to 200 million in combined readership, quarterly. It is the billboard that buyers and investors have seen for decades.
- IAG places individual business profiles that mask the actual business’ name and specific location, on many public and private websites that reach upwards of 80% to 90% of potential buyers or investors worldwide.
- IAG has ongoing relationships with private equity and other buying/investor groups.
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Documentation: Valuation and Future Projections
IAG has a professional Business Valuation and a Confidential Business Review (a projection of future business and strategic enhancement possibilities) performed by certified experts that will assist you in analyzing the financial scope of your business – past, present and future - and give you an indication of the fair market value of the company. The Confidential Business Review, will be used to exhibit the business to qualified buyers. Both reports provided are in conformity with Uniform Standards of Professional Appraisal Practice and the Ethics and Standards of the Institute of Business Appraisers (IBA). Tax planning expertise is also available. |
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Profile
A profile is designed, providing general information and pictures describing your business and area, but does not indicate your asking price. It is a marketing tool created to motivate qualified buyers/investors to contact IAG or you directly for more information. The profile is sent to all qualified prospects fitting your required criteria that have signed necessary confidentiality and non-disclosure agreements. |
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Matching
Respondents from advertising are matched with the types of businesses in which they have expressed interest that are in line with their financial qualifications and price range as well as the desired area. The Sellers' identity is kept confidential until respondents have registered and signed necessary confidentiality and non-disclosure agreements. Then the process begins in earnest. |
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Transaction Support
The exit process can be challenging. Business owners should keep their focus on maintaining or growing their companies. IAG provides experienced Transaction Specialists to assist business owners and buyers to navigate the obstacle course, so that sellers can close successfully with buyers and business owners with investors. All of this – analysis, advertising and marketing, documentation, profile, matching, and consulting/transaction services -- is provided at the most cost-effective rates in the industry, providing clients with the highest success rates at the lowest cost. |
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Satisfaction
IAG guarantees to advertise the sale of a business or its need for investment or joint venture partners and to put the client in touch with qualified prospective buyers/investors/partners. Advertising exposure oftentimes makes the difference between selling a business at top market value and the alternatives: simply continuing or just liquidating it. And, for no additional fees, IAG continues to provide maximum advertising by offering the business opportunity to buyers for up to three years until the right match is made and the transaction closed. |